2023.2.20-2.23 MingMei with Russian Shoe Fair

Feb 20, 2023

2023.2.20 Russian Shoe Fair

Russia Shoe Fair is one of the most famous professional shoe fairs in Russia and Eastern Europe, and the largest footwear fair in Eastern Europe.


For this exhibition, we MingMei brought a total of more than 100 types of slippers and garden shoes, 50% of which are new this year, and there are also popular models from domestic e-commerce in the past three years.


Going out to expand the market is to attract new customers, but it is the strength of the enterprise that is tested. Good products are the "confidence" for an enterprise to go out.

Jinjiang Mingmei Sporting Goods Co., Ltd. followed the Jinjiang Exhibition Group to Russia to participate in the Russian Moscow International Footwear, Shoe Materials and Shoe Machinery Exhibition and Russia International Luggage and Fashion Accessories Exhibition (referred to as "Russian Shoe Fair")


"For many companies, going out to participate in the exhibition is not only a good opportunity to expand the market, but also an excellent opportunity to obtain first-hand local market information." At present, European and American shoe suppliers have withdrawn from the Russian market one after another, and local buyers in Russia Instead of purchasing from China, Turkey and other countries, this order transfer process is an opportunity for Jinjiang enterprises. "


MingMei, as an integrated industry and trade enterprise specializing in the production of EVA/PVC slippers, flip-flops, garden shoes, sandals, etc., won the "Jackpot" on the first day of the exhibition. Talking about this exhibition, Leo Zhang, the owner of MingMei, couldn’t hide his excitement, “The guests saw our new slippers as soon as they came, and immediately made a single order for nearly 100,000 pairs of shoes with us. Large customers were relatively rare in the previous exhibition process.”


This is the first time for MingMei to participate in a foreign exhibition. In the past, we mainly participated in the Canton Fair. The overall effect of this exhibition is still very good. So far, we have established telephone and email contacts with more than 50 potential new customers, and exchanged business cards with many new customers.


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